You decide what and how much information you share with companies and others. Since Google grew to a multi-billion empire, there are a lot of people that are rightly concerned about how their information is used and shared. Google uses data to make products more helpful for everyone, but on the other hand, they also say they protect your information. Google Analytics makes money off the personal data they collect from their customers.īack in May 2019 Sundar Pichai, CEO of Google, stated that „Google will never sell any personal information to third parties, and you get to decide how your information is used“.

Google Analytics is free, although it is not. You probably heard that phrase a lot, but I want to take the opportunity and make it clear one last time.

Let me phrase it super simple: If you do not pay for a product, you are the product. Why should I use a privacy-friendly Google Analytics alternative? If you want to suggest a tool that would fit within the list you message me on Twitter or send me an email to. TL DR: All the privacy-friendly Google Analytics alternatives mentioned in this blog post are also available in the Airtable database linked down below. Generally speaking, you are probably on the safer side if you use one to inform the user about the fact, that your website is using privacy-friendly analytics. IMPORTANT: THIS IS NOT A LEGAL ADVICE, I strongly recommend doing your own research whether you actually need or do not need a cookie banner. However, since most of the tools do not collect any personal information indeed, a GDPR or CCPA banner might not be required.

On the other hand, European laws apply to all analytics software, which means analytical software cannot read device information without dedicated permission from the user. If the service is not collecting any personal information, it is compliant with CCPA, GDPR, and PERCe, which means there is no need to display a cookie banner in most locations. If you have any suggestions, do not hesitate and message me straight away.ĭisclaimer: Some of the tools and services mentioned in this blog post claim to be „cookie-free solutions“.

This blog post intends to be a constantly growing list of privacy-friendly Google Analytics alternatives.įirst of all, I will constantly update this list of privacy-first analytic tools, since there are quite a lot, and more and more makers, Indie Hackers, Solodevelopers, start building products in that space. I gathered some of them in this blog post. There are several more ethical tools with a focus on privacy. ‌Curious to get insights about the traffic happening on your website/landing page? You do not need Google Analytics for that.

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